The World Wide Web Radio Show, hosted by Mike 'The Webman' Walter and 'Digital' Dan Lampert is a weekly, 2-hour program that is syndicated into 53 markets across the United States. The audience is composed of a consumer / business mix; and the audience size is estimated at 250,000 listeners per quarter hour.
On this web page, you'll learn more about the Concept and Format of the show, it's Radio Personalities and Noted Guests, and about Tuning In to the show. Then, on succeeding pages, you'll learn about the Advertising Packages available and, if you're ready to send in ad materials, read our Ad Specs to make sure your material comply with our specifications.
If you have any questions not answered here, or would like to discuss the advertising possibilities, please call (407) 327-7000 or send email to email@example.com.
C O N C E P T A N D F O R M A T
The World Wide Web Radio Show is a live, talk-radio show which features news, hot sites, tips, and special guests. Most of the show is unscripted and spontaneous. Listeners call in with their questions, observations, rants and raves about the Internet. The tone is always lively and positive.
Two Hour Format.
Broadcast each Saturday, from 3PM-5PM Eastern or Noon-2PM Pacific, the show informs and entertains general audiences on all things Internet. Included in every show are:
- The top Internet stories of the week.
- Reviews of five new, hot sites.
- Tips for enriching your online experience.
- Special guests, representing major web companies and major companies on the web.
On-Air Technical Format.
The show has breaks for national news at the top of each hour, and other breaks for advertising and local content. All ad space is subject to availability.
0:00:00 - national news, 5 minutes
0:05:00 - local break, 1 minute
0:06:00 - content, approx. 14 minutes
0:20:00 - floating break, 3 minutes
0:23:00 - content, approx. 7 minutes
0:30:00 - station ID & local break, 5 minutes
0:35:00 - content, approx. 7 minutes
0:42:00 - floating break, 3 minutes
0:45:00 - content, approx. 3 minutes
0:48:00 - local break, 2 minutes
0:50:00 - content, approx. 9 minutes
0:59:00 - local break, 1 minute
1:00:00 - national news, 5 minutes
1:05:00 - local break, 1 minute
1:06:00 - content, approx. 13 minutes
1:19:00 - floating break, 3 minutes
1:22:00 - content, approx. 8 minutes
1:30:00 - station ID & local break, 5 minutes
1:35:00 - content, approx. 13 minutes
1:48:00 - local break, 2 minutes
1:50:00 - content, approx. 9 minutes
1:59:00 - local break, 1 minute
R A D I O P E R S O N A L I T I E S
Right now, from the comfort of your desktop, you can listen to the Webman and
Digital Dan 'go at it.' These clips are in Real Audio format.
Spot 1 Spot 2 Spot 3
If you need Read Audio Player, visit Real.com.
Each week, Mike Walter blends the top Internet news stories with his unique style of irreverent humor. On topics ranging from e-commerce to politics, he reviews hot web sites and talks live with callers nationwide. Mike also interviews funny and provocative industry leaders, Internet reporters, celebrities, and noted web personalities. Overall, it's a two hours of relentless entertainment and information.
Mike Walter was previously an attorney, Sr. VP of Computerland, and President of a hi-technology consortium. Then he founded and became CEO of TuneUp.com, one of the first successful subscription-based online services. TuneUp.com, which was funded by The Mayfield Fund, was a runner up for the prestigious, Software Publisher Association’s CODIE Award for the Best Web Site of 1997. TuneUp.com has since been acquired by Quarterdeck Corporation.
Now, Mike operates PM Media, Inc. and produces high quality Internet and Internet-related radio programming. As host of the show, Mike brings many years of professional experience and technology-savvy advice to general audiences nationwide.
The Webman's trusty, "all-flannel" sidekick is Dan Lampert, who writes the show's "tips of the week" and helps on technical issues about computers and the Internet.
Dan Lampert is a self-taught computer programmer, who started learning computers in High School and managed computer labs in college. Since then, he has become a software designer, a quality assurance/TQM specialist, and an author and speaker on multimedia in education and business. In 1983, he co-founded Techware Inc., a multimedia company which today produces CD-ROMs and high-profile web sites. In 1985, he co-designed Tutor-Tech, noted as the first hypermedia product available for any computer. In 1987, he created and edited The Stack Exchange Magazine, a multimedia journal. By 1992, Dan had produced over 50 national software products and contributed articles to national magazines. In 1993, he directed a $2 million interactive video product. And in 1996, he founded Daniel Lampert Communications, a consulting firm that helps companies create five-year web business plans and implement TQM and quality assurance programs.
Today, Dan is COO of LiveCode Inc., a workflow solutions company, President of Techware Inc., Internet Advisor to The National Center for Simulations, a $1+ billion consortium of simulation companies, Business Partner to BBN Planet Corporation, and President/CEO of Daniel Lampert Communications. As co-host of the show, Dan brings a wealth of technical experience plus the ability to communicate technical knowledge in plain English. He also writes the show's Tips of the Week, which enhance the Internet lives of thousands of listeners.
N O T E D G U E S T S
Some industry leaders on past shows include:
- Kim Polese, CEO, Marimba
- John Laing, CEO, Wayfarer
- Curt Hessler, CEO, Quarterdeck
- Bob Kington, Executive VP, CompuServe
- Elie Barkat, CEO, BackWeb
- Alan Meckler, CEO, MecklerMedia
- Bob Metcalfe, Publisher, InfoWorld
- Bob Murphy, V.P., Hewlett-Packard
- Mike McQuarry, Pres., Mindspring
- Bill McKiernan, CEO, CyberSource
- Brett Bullington, Sr. VP, Excite
- John Funk, CEO, Mercury Mail
- Matt Highsmith, CEO, Intermind
- Hank Nothaft, CEO, Concentric
- Steve Litzow, Sr. VP, SpryNet
- Paul Gaffney, Sr. VP, Office Depot.
Nationally-known journalists on past shows include:
- Sam Meddis (USA Today)
- Lisa Napoli (NY Times)
- Larry Magid (LA Times)
- Stan Bunger (San Francisco Chronicle)
- Dan Gillmor (SJ Mercury News)
- Robert Luhn (Computer Currents)
- Karen Wickre (Upside)
Some famous authors on past shows include:
- Jonathan Littman ("The Fugitive Game” and “The Watcher”)
- John Seabrook (“Deeper- My Two Year Odyssey in Cyberspace”)
- Peter Wayner (“Agents Unleashed”)
- David Shenk (“Data Smog”)
- Gene Rochlin (“Trapped in the Net”)
Other guests have included comedians:
- Rodney Dangerfield
- Max Gayle
- Charles Fleischer
- John Caponera
Of course, noted web personalities have made appearances on the show:
- Sanford Wallace (“The Spam King”)
- Terry Gardiner (“Web Guardian”)
- Josh Harris (“Pseudo.com”)
- R.U. Sirius (“Cyberculturist”)
- Dave Thau (“Bianca’s”)
- Jason DeFellipo (“Speww Magazine”)
- Johnny Deep (“The Complete Geek”)
- Eliza Sherman (founder of "CyberGrrl.com")
T U N I N G I N
You can listen to the show live via any of the following methods:
Remember, broadcast times are 3PM-5PM Eastern Time, 2PM-4PM Central Time, 1PM-3PM Mountain Time, or Noon-2PM Pacific Time.
- on air, at the stations listed below
- simulcast on the web via WTRR AM 1400 using audio streaming (during Saturdays from 3PM-5PM Eastern or Noon-2PM Pacific, and requires Real Audio player)
- via satellite dish, tune to TVRO C1 or F1, transponder 14, audio 5.8 WIDE
At any other time of the week, you can listen to clips of off-air banter. See the section above on personalities.
The program is broadcast live to approx. 53 markets weekly, including the large markets of Mobile, Alabama; Chico, California; and Stockton, California. The number of markets varies slightly every week, because some stations opt-in to the show. In March 1999, the show was broadcast to these stations:
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